A Business Empowering Agency

Channel Management and Animation

We help you create an effective Channel Management Strategy.

The relationship between manufacturer and channel partners is critical to its bottom line.

Manufacturers today often rely on indirect sales channels and external distribution networks meaning that the success of their business is largely related to and dependent on these relationships. Without proper care, these channel partnerships can quickly turn sour, adversely impacting sales, profits, and even the manufacturer’s reputation. Channel managers at the heart of the business in question are the ones responsible for this vital task.


How can you successfully meet or exceed your sales targets? One of your significant growth levers is based on the optimization of an indirect sales model. For this, ChoYou helps you to create your Business and Marketing Strategy by helping you develop the best out of your ecosystem.


We have the key to successful channel management





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ENGAGEMENT!!

Think about this as a mindshare, or awareness you have among the members of your Channel Partner Network.

How engaged or aligned are your channel partners with your brand? This is an important metric to consider, as engagement is a predictor of future financial performance. A successful Channel Management program is one that will maximize channel partner engagement in a effective and measurable way. The higher the quality of engagement, the easier it is for the people who work within your re-seller network to do their job of selling and servicing your products every day.













For maximum partner engagement, a channel management program will:
• Recruit and retain the right channel partners
• Onboard and educate Channel Partners quickly and efficiently
• Support channel partners with sales leads, marketing collateral, marketing strategies, etc.
• Monitor and manage in order to maximize relationships
• Deploy a system that allows for lead management and pipeline visibility

Instead of addressing each of these items separately, best practices are put in place in order to unify them within the framework of a Partner Relationship Management strategy. Partner Relationship Management (PRM) is a business term that is used to describe the methodology and strategies for improving relationships between companies and their channel partners.

250
Videos
Per Year
280
Events
Per Year
25
Application design
Projects
8
Channel Prog.
Management

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