A Business Empowering Agency

About Cho You (Cho Oyu)

We bring our clients to the top

The short Story

ChoYou was founded in 2001. Having spend years working in a company called Himalaya (Large Web Agency based in Paris), the founders decided to create another company focused solely on meeting the needs of it’s major customers – big players of the IT market.


ChoYou is the nickname given to the Cho Oyu Mountain found on the China-Nepal border. Cho Oyu (meaning “Turquoise Goddess” in Tibetan) is the sixth highest mountain in the world and the westernmost major peak of the Khumbu sub-section of the Mahalangur Himalaya 20 km west of Mount Everest. Cho Oyu is considered the easiest 8,000 metre peak to climb making it a popular objective for professionally guided parties


To cut a long story short, Cho Oyu is the easiest peak to climb (over 8,000 meters) and ChoYou Agency strives to help our clients reach their peak – easily.


Capable of providing a wide range of Marketing Services

ChoYou is a dynamic and well-established agency, brought together by specialists with extensive backgrounds in IT sales, marketing and communication.

Focusing on the building

Development and execution of mix marketing programs for lead generation, channel enhancement, awareness campaigns and media planning through online and offline support. .

Development of different scalable online tools

To assist marketing and sales teams with the measurement and analysis of marketing actions and sales revenue.

Return on Investment (ROI) Policy

Based on our knowledge and before any action we will define the reachable KPIs to achieve and make sure we will be aligned during all the time of the marketing initiative.

Management team

Some of them among plenty

I create communications programs that effectively describe and promote the organization and its products of our customers, mostly on the IT Market Segment. I am able to develop all Lead Generation Activities And Tracking. coordinate the Marketing And Sales To Manage All Top Of Funnel Activities And Track. Effectiveness Through Conversions.

Fred Ktorza

Founder. C.E.O.

Marketing & Communication Manager of GOAL SYSTEMS (1989-1992), LEGENT (1992-1995) and CANDLE (1995-1998). Then IBM SOFTWARE in 1998, Where I was Partner Marketing Manager Then, System Integrator Marketing Manager EMEA. I built and Managed the Partner ecosystem of BEA System from 2001 to 2006 where I joined ChoYou.

Pierre Esmerian

Managing Director

I worked in various start-ups companies and I am able to prove myself in marketing and communication of renown companies such as BEA Systems, Symantec, or BlackBerry where I managed the brand and launched it in France. Passionate about strategy and development of 360° campaigns, I joined Cho You Agency in 2014 as Deputy Managing Dir., in the conquest of business development as well as management of BtoC, BtoB, and BtoBtoC campaigns for Large Accounts Companies, Retail and ...

Jasmine Nullans

Co-Managing Director

I am a seasoned IT professional (with over 15 years of experience) making my way up from the bottom to the stage of Technology Evangelist and Cutting Edge Consultant. Engineer with experiences from TATA Technologies and TATA Motors, I started working with the predominant technologies and later in InterraIT I was responsible for technology initiative and product architecting / development and management.

Sanjoy Chatterjee

CTO - Country Manager India

I am an accomplished marketing executive for the tech industry with extensive experience in event production, content marketing, lead gen strategy, partner programs, and creative experiential marketing campaigns.

Oury Thomas

Country Manager USA

Specialties: • Vision, Strategy & Execution • P&L and General Management • WW International Business, Sales & Marketing Development • Built up strong customers & network base in very diverse business fields around the world • Human Resources & Multinational Team Leadership • Strong International Network in various fields

Christophe Goudy

Senior Communication & Innovation Expert