No matter how innovative and useful your product, no matter how helpful or fabulous your service, its success depends on getting the product in front of an appropriate audience. If they don’t know it exists, everything that follows doesn’t matter.

The right actions in the right place at the right time will work hard to gain market share. The wrong actions in the wrong place at the wrong time will not only go unnoticed by the majority of your customers, but could have an adverse effect, planting an unintended message in front of the eyes who do see it. How do you dismiss the wrongs and nail the rights? With a solid, strategic marketing plan.

To develop a successful plan, you need to clearly build the foundation of it and define your content's target audience -- also known as your « buyer persona ».

By knowing your target audience, you can find for them more relevant and valuable content that they'll want to read and convert on.

1/ Focus on what content is already available in your organization and dedicated to your target audience.
To do so, ChoYou will review your content marketing efforts and the results from it in the last year. Figure out what you can do differently in the upcoming year and set new goals to reach. (Pro tip: Now is a great time to align your team's goals with the rest of your organization's goals.) => take all the content you already have which can meet the need of your target audience.

2/ Determine which types of content you need to create.
After auditing the content available, ChoYou will help you to define and create the adhoc content. This is a lot of information, but the work has just begun. It takes time, organization, and creativity to grow a successful content marketing strategy. From building the foundation of your content marketing plan to adding tools to better manage your content, setting up your strategy for the new year won't be a hassle if you follow some steps with us.